CRO Manager - Paid Acquisition | Betty CA

The role

This senior, hands-on CRO Manager will improve conversion efficiency for traffic acquired across Web, iOS, and Android. You will create, test, and improve paid landing pages, web experiences, and App Store Custom Product Pages.

What you will do

• Build and optimize Unbounce landing pages for paid campaigns to increase visitor-to-registration-start conversion.
• Ensure messaging, creative concepts, offers, and user expectations carry consistently from ads to landing experiences.
• Create and test tailored landing experiences by traffic source, campaign, audience, creative concept, device, and market.
• Create, test, and optimize Apple Custom Product Pages and Google Play experiences.
• Design and execute A/B tests on web page experiences including messaging, hierarchy, offers, CTAs, content, and page structure.
• Use acquisition and funnel data to identify opportunities, develop hypotheses, prioritize experiments, and maintain a testing roadmap.
• Evaluate experiments on immediate conversion rate and downstream acquisition metrics and user quality.
• Work with UA teams to identify underperforming traffic segments and develop CRO initiatives.
• Partner with Creative and Design to translate learnings from ads and landing-page experiments.
• Define success metrics, analyze results, document validated learnings, and scale successful tests.

Required qualifications

• 2+ years of hands-on experience in CRO, growth, experimentation, performance marketing or digital acquisition.
• Strong experience building and optimizing paid landing pages using tools such as Unbounce or similar platforms.
• Strong understanding of the relationship between paid media, creative, audience targeting and landing-page conversion.
• Experience designing and analyzing A/B tests, including hypothesis creation, prioritization, statistical interpretation and experiment read-outs.
• Strong analytical skills and experience working with tools such as GA4, Tableau and/or similar analytics platforms.
• Understanding of mobile acquisition journeys and App Store / Google Play conversion optimization.
• Strong understanding of UX, messaging hierarchy, conversion psychology and how users behave after clicking an advertisement.
• Comfortable working closely with designers while also being able to independently create, modify and launch landing-page experiments.
• Ability to connect CRO improvements to broader UA metrics.
• Strong communication skills and the ability to work closely with User Acquisition, Creative, Design, Analytics and Product teams.

Nice to have

• Experience with Apple Custom Product Pages is a strong advantage.
• Experience in iGaming, gaming, fintech, e-commerce or another performance-marketing-heavy industry is a strong advantage.

Benefits

• Competitive salary
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space

About the company

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator.