Head of User Acquisition | Betty CA

The role

The Head of User Acquisition will lead the acquisition strategy and team across Web, iOS and Android. This senior leadership role is responsible for scaling new customer acquisition while maintaining efficiency and player quality.

What you will do

• Own the User Acquisition strategy across Web, iOS and Android.
• Lead, develop and manage the UA team.
• Own significant acquisition budgets and allocate investment across channels.
• Drive performance across Google, Meta, Apple Ads, programmatic and emerging channels.
• Own key acquisition KPIs including customer volume, CAC, conversion, player quality and ROAS.
• Identify new channels, partners and growth opportunities.
• Work closely with CRO, Creative, Analytics, Product and Marketing.
• Build a strong testing culture across media, audiences, creative, landing experiences and new acquisition opportunities.
• Ensure measurement, attribution and reporting provide a reliable view of performance.
• Communicate performance, opportunities, risks and recommendations to senior leadership.

Required qualifications

• 7+ years of experience in User Acquisition, Performance Marketing or a closely related field.
• Significant experience managing large-scale paid acquisition across both web and mobile apps.
• Proven experience leading and developing performance marketing teams.
• Deep knowledge of major acquisition platforms such as Google, Meta and Apple Ads.
• Strong understanding of mobile attribution, measurement and performance analytics.
• Experience managing substantial budgets with clear commercial accountability.
• Strong analytical and strategic thinking.
• Excellent stakeholder management and communication skills.
• Ability to operate effectively in a fast-paced, high-growth environment.
• Fluency in written and spoken English.

Nice to have

• Experience in iGaming or online gaming.
• Experience in another high-scale digital sector such as fintech, subscriptions, e-commerce or mobile gaming.
• Experience with programmatic app acquisition and a broad mix of paid media channels.
• Familiarity with regulated advertising environments.

Benefits

• Competitive salary
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space

Before you apply

• Unable to sponsor work visas for this position.
• Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

About the company

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator.