Performance Marketing Manager -Web | Betty CA

The role

This professional will support and execute user acquisition strategies across web. The role involves executing, optimizing, and reporting on campaign performance across digital advertising platforms.

What you will do

• Support the User Acquisition Lead in planning and implementing user acquisition strategies across web.
• Execute, optimize, analyze, and report on campaign performance across digital advertising platforms.
• Collaborate with internal and external design teams to produce engaging and high-performing advertising content.
• Bring forward innovative campaign ideas and coordinate with stakeholders to execute them effectively.
• Monitor performance across the full acquisition funnel, including traffic quality, conversion, registration, and deposit performance.
• Work with tracking and analytics tools to ensure campaigns are measured accurately across web and/or app journeys.
• Develop expertise in the North American gambling market while collaborating with a diverse team of experts.

Required qualifications

• 3+ years of hands-on experience in user acquisition, performance marketing, or paid media, across web.
• Experience managing and optimizing campaigns across digital ad platforms such as Meta, Google, TikTok, programmatic, affiliate, or other paid channels.
• Strong understanding of performance marketing metrics, funnel optimization, campaign testing, and revenue growth.
• Experience with GA4, event setup, custom reports, tracking troubleshooting, and web conversion analysis.
• Strong analytical mindset with the ability to turn campaign data into clear insights and actions.
• Excellent communication skills and the ability to work cross-functionally with marketing, product, analytics, design, and external partners.
• A proven track record of executing performance marketing strategies that contribute to revenue growth.
• Fluency in written and spoken English.
• Ability to adapt quickly and perform well in a fast-paced environment.

Nice to have

• Experience in iGaming, gaming, fintech, or another highly regulated digital industry.
• Familiarity with data visualization tools such as Tableau or Power BI.
• Experience with AppsFlyer, Adjust, Branch, Firebase, GA4, GTM, or similar tracking and analytics tools.
• Understanding of North American markets, especially Canada or the US.

Benefits

• Competitive salary
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space

Before you apply

• Unable to sponsor work visas for this position.
• Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

About the company

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023.