Brand Marketing Analyst | Betty CA

The role

The Brand Marketing Analyst will build a framework for measuring ROI on brand spend and serve as the analytical backbone of the brand marketing team. You will turn data from GA4, Google Search Console, Tableau, and Tracksuit into insights to make brand efforts more effective.

What you will do

• Build and maintain a framework for measuring ROI on brand spend.
• Pull and synthesize data from GA4, GSC, Tableau, and Tracksuit.
• Track brand awareness, share of search, branded search volume, and campaign lift.
• Translate GA4 and GSC data into actionable recommendations.
• Build and maintain Tableau reporting for brand, social, and partnerships teams.
• Support monthly and quarterly business reviews with data-backed narratives.
• Monitor Tracksuit brand health metrics and surface shifts.
• Partner with media, social, and partnerships teams to close the loop between insight and action.
• Identify and recommend new tools or methodologies to strengthen brand impact measurement.

Required qualifications

• 2+ years of experience in brand analytics, marketing analytics, or a related field, with hands-on GA4 experience.
• Working knowledge of Google Search Console and comfort pulling and interpreting search data.
• Hands-on experience with Tableau or a comparable BI/visualization tool.
• Proficiency in SQL, with the ability to write and troubleshoot queries independently.
• Strong data storytelling skills.
• Comfortable working with brand health tracking tools (Tracksuit or similar).
• Experience with share-of-search or competitive brand tracking analysis.
• A curious, self-starting mindset.
• Strong communication skills and the ability to collaborate with media, social, partnerships, and leadership stakeholders.

Nice to have

• Prior experience in a regulated industry (iGaming, financial services, pharma), including comfort working alongside compliance and regulatory review as part of the reporting cycle.

Benefits

• Competitive salary
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space

Before you apply

• At this time, we are unable to sponsor work visas for this position.
• Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

About the company

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) and the Alberta Gaming, Liquor and Cannabis Commission (AGLC).