Analytics Expert | Betty CA

The role

The Analytics Expert will support the implementation, maintenance, and quality of web and app tracking across Betty Verse products. This hands-on role involves turning product, marketing, and analytics requirements into measurement implementations using platforms like Google Tag Manager, Google Analytics 4, Firebase, and BigQuery.

What you will do

• Implement and maintain web tracking through Google Tag Manager and Google Analytics 4.
• Support and maintain app measurement implementations using Firebase and mobile attribution platforms.
• Own assigned tracking workstreams from requirements through implementation, QA and release.
• Translate product and marketing requirements into clear tracking specifications.
• Define and validate event structures, parameters and data layer requirements.
• Review implementations with Engineering teams to identify missing or incorrect tracking logic.
• Implement and maintain tracking for new product journeys, features and conversion flows.
• Configure and maintain marketing platform integrations including conversion tags and pixels.
• Perform end-to-end QA across the full measurement flow.
• Investigate and resolve missing, duplicated or inconsistent tracking data.

Required qualifications

• Strong hands-on experience with Google Tag Manager and Google Analytics 4.
• Good understanding of event-based tracking, data layers, parameters and user journeys.
• Ability to independently troubleshoot complex tracking issues.
• Practical knowledge of browser developer tools, network requests and client-side tracking behaviour.
• Ability to translate business and product requirements into technical tracking specifications.
• Experience working with Product and Engineering teams on tracking implementations.
• Good understanding of digital marketing measurement and conversion tracking.
• Ability to validate implementations across GTM, GA4 and downstream data.
• Working knowledge of SQL and the ability to investigate event-level data in BigQuery.
• Ability to work independently, challenge incomplete requirements and propose practical solutions.
• Strong attention to detail and a structured approach to QA and troubleshooting.
• Professional working proficiency in English.

Nice to have

• Experience with Firebase Analytics and mobile app tracking.
• Experience with AppsFlyer or another mobile measurement platform.
• Experience with server-side Google Tag Manager.
• Practical JavaScript knowledge for tracking implementations and debugging.
• Experience with Google Ads, Meta, TikTok, Microsoft Ads or other advertising platforms.
• Experience with conversion APIs, enhanced conversions or offline conversion signals.
• Understanding of attribution, identity resolution, click IDs and event deduplication.
• Experience with consent management and Google Consent Mode.
• Familiarity with backend-generated events and server-side measurement.
• Experience in iGaming, fintech, e-commerce or another high-volume digital environment.

Benefits

• Competitive salary
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space

About the company

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator.