Senior Insights Analyst | Betty CA

The role

The Senior Insights Analyst will work within the Live Ops and Monetization teams to turn data into actionable insights. The role covers gamification, content, promotions, and retention to understand player behavior and drive business value.

What you will do

• Analyze player behavior to identify trends, patterns, and growth opportunities
• Provide recommendations to the business based on structured insight
• Collaborate with cross-functional teams to understand business problems
• Conduct ad-hoc analysis for business initiatives, product launches, and marketing campaigns
• Monitor business critical KPIs to track success and identify improvements
• Create new ways to measure value and enhance data use for strategy
• Work with BI and data teams to ensure relevant data and dashboards are available
• Stay informed about industry trends and emerging technologies in data analysis
• Explain complex analysis to a wide range of stakeholders

Required qualifications

• Previous iGaming/online casino experience
• Strong SQL skills for data manipulation and analysis
• Proficient with Excel
• Strong business acumen with a solid grasp of online casino economics
• Experience working with large datasets and performing exhaustive data analysis
• Excellent communication skills to present findings to technical and non-technical stakeholders
• Proactive problem-solving skills
• Ability to thrive in fast-paced settings

Nice to have

• Tableau experience

Benefits

• Competitive salary
• Performance-based bonus
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space

About the company

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator.