Project Manager - User Acquisition & Creative | Betty CA

The role

You will be the main contact between the User Acquisition and Creative teams. You will turn UA goals into creative briefs, lead launches and campaigns from plan to delivery, and keep both teams aligned on priorities.

What you will do

• Be the main point of contact between the UA and Creative teams
• Turn UA objectives and performance insights into creative briefs
• Run regular syncs between both teams and share creative performance results back with designers
• Keep both teams aligned on priorities, deliverables and feedback
• Improve the workflow over time: templates, intake process, naming conventions and review steps
• Coordinate with Brand, Product, LiveOps and Compliance when campaigns need their input or sign-off
• Understand key metrics and how creative affects them
• Lead launches, promotions, seasonal campaigns and channel initiatives from planning through delivery
• Pitch your own creative concepts and contribute to brainstorms
• Track competitors, ad libraries and platform trends and turn them into test ideas

Required qualifications

• Experience in project management, marketing operations or performance marketing creative role
• Hands-on experience running Jira (or a similar tool) for a creative or marketing team
• Understanding of performance marketing and the metrics behind it
• Highly organised, proactive and calm when juggling many deadlines at once
• Experience using AI tools to streamline work
• Excellent communication in English

Nice to have

• Experience in iGaming, mobile gaming or another regulated industry
• Familiarity with ad platforms (Meta, Google Ads, TikTok) and creative analytics tools
• Basic design or video skills (Figma, Canva, CapCut)

Benefits

• Competitive salary
• Premium health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space

About the company

Betty is an entertainment company combining real-money online casinos and casual mobile gaming. Betty Canada was accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023.