Head of Subscriptions | Betty CA

The role

You will lead the commercial side of Betty's subscription offering, from pricing and marketing to renewals and daily administration. You will work with analysts, CRM and Live Ops teams to grow subscription revenue and retention.

What you will do

• Own subscription pricing, plans, benefits and offers, balancing player value with business profitability
• Partner with analysts and economists to evaluate pricing, model costs and forecast profitability
• Monitor subscription revenue, acquisition, retention and churn, and use data to test and improve plans
• Lead subscription-focused CRM and Live Ops campaigns, promotions and player communications
• Collaborate across teams to communicate subscription value, drive growth and engagement, and improve retention
• Measure campaign performance and turn findings into actionable recommendations
• Own subscription renewals, cancellations and administration, working with operational and technical teams
• Coordinate subscription-related regulatory reporting with Compliance

Required qualifications

• A track record of taking ownership and delivering measurable business results
• Strong commercial judgement and confidence working with data, pricing, costs and profitability
• Experience in one or more relevant areas, such as CRM, Live Ops, monetisation, product or commercial operations
• An understanding of player behaviour and how campaigns, promotions and customer experience influence retention
• The ability to align teams, set priorities and move work forward
• Strong attention to detail and a structured approach to operational processes
• A willingness to learn, challenge assumptions and take responsibility for the full subscription lifecycle

Nice to have

• Experience managing subscription products, memberships or loyalty programmes
• Familiarity with iGaming, mobile gaming or other digital consumer businesses
• Hands-on experience with CRM platforms and Live Ops tools
• Experience working in a regulated industry and partnering with Compliance on reporting requirements

Benefits

• Competitive salary
• Premium health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space

Before you apply

• Betty is unable to sponsor work visas for this position
• Candidates must be authorized to work in the job posting location on a full-time basis without current or future visa sponsorship

About the company

Betty is an entertainment company combining real-money online casinos with casual mobile gaming. Betty Canada was accredited as a B2C operator by the AGCO in Ontario in February 2023 and by the AGLC in Alberta.