Country Manager - Belgium

The role

You will have full P&L responsibility for the Belgian market. You will drive commercial performance and customer value across online casino, sportsbook and a retail sportsbook network.

What you will do

• Lead and develop a high-performing team of local experts and professionals.
• Drive sustainable revenue growth and customer value through product performance, customer engagement and lifecycle optimisation.
• Develop and implement the local market strategy and annual plans.
• Manage the market budget and work with central teams to align priorities.
• Own the customer lifecycle from onboarding and activation through retention, loyalty and reactivation.
• Partner with Product and CRM teams to improve the customer proposition and product experience.
• Use customer feedback and performance metrics to improve the end-to-end customer experience.
• Optimise day-to-day market operations and commercial performance.
• Ensure market activities and customer journeys comply with applicable local regulations.
• Monitor competitors, product developments, customer behaviour and regulatory changes.

Required qualifications

• Bachelor’s degree in business, management, or a related field, or equivalent practical experience.
• Extensive senior-level experience in the gaming industry.
• Strong track record in product, CRM, customer lifecycle management or commercial operations.
• Experience operating across multiple jurisdictions.
• Direct experience in the Belgian market and a strong understanding of its gaming landscape.
• Solid people leadership and stakeholder management experience.
• Deep knowledge of online casino and sportsbook.
• Fluent French, with strong verbal and written communication skills.
• English proficiency.
• Strong project management skills.
• Strong analytical skills, with a data-driven approach.
• Proactive, accountable and results-oriented.

Nice to have

• Experience with gaming retail operations is an advantage

Benefits

• Working with a great team of people
• Working within a dynamic and fast paced industry
• Competitive remuneration package
• Relocation support to Malta available
• Hybrid structure with the option to work remotely twice a week
• Healthcare plan
• Fabulous office and work environment in one of Malta’s prime locations
• On the job training by skilled people
• Multiple company events throughout the year
• Fun team building events
• Dedicated time for training through online platforms

About the company

betsson