CRM Manager - Greece

The role

The CRM Manager will be responsible for all CRM lifecycle strategy. You will plan and coordinate multi-channel, segmented life cycle campaigns to drive conversion, early life, cross-sell, churn prevention and reactivation rates.

What you will do

• Devise and execute effective marketing programmes within the customer lifecycle
• Work closely with product managers to increase campaign ROI through tailor-made nurture programmes
• Build and automate lifecycle communication in collaboration with central CRM
• Define the brands contact strategy by aligning with the product team on segmentation and targeting
• Champion an ongoing tests and learn programme
• Work with BI and Data warehouse teams to facilitate real-time data-driven communication
• Conduct analysis of the performance of all CRM journeys

Required qualifications

• At least four years of iGaming experience
• At least two years of CRM experience
• Excellent communication skills
• Analytical skills
• Excellent organisation skills
• Fluent in both Greek and English

About the company

Betsson has world class and award-winning brands.