Senior Growth Marketing Manager

The role

You will drive growth by owning website conversion, MQLs, marketing-sourced pipeline, and the agentic BDR program. You will set growth strategy and build a cross-channel testing roadmap including onsite optimization, AI-driven outbound, and email. This is a senior, hands-on individual contributor role.

What you will do

• Own website conversion performance and the improvement roadmap
• Grow MQL volume in partnership with Performance Marketing and RevOps
• Own marketing-sourced pipeline targets and tie programs to revenue impact
• Manage the AI-powered agentic BDR program strategy and performance
• Partner with the Head of Growth Marketing to set and drive the quarterly growth plan
• Audit conversion paths and run onsite experiments
• Build and QA landing pages and site experiences in WordPress and HubSpot
• Build and own a cross-channel testing roadmap
• Identify, pilot, and scale new growth channels like webinars and podcasts
• Manage email as a growth channel including nurture and lifecycle programs

Required qualifications

• 5+ years of B2B growth, demand generation, or performance marketing experience
• Direct ownership of quantitative goals such as conversion rate, MQL, or pipeline targets
• Proven CRO track record
• Hands-on experimentation experience including hypothesis design and A/B testing
• Experience launching or scaling at least one channel beyond email and paid media
• Working knowledge of outbound and sales development motions
• Experience with sales automation or AI-driven outreach tools
• Strong hands-on HubSpot skills
• WordPress proficiency
• Analytical fluency in GA4 and HubSpot reporting
• Excellent written communication

Nice to have

• Experience with dedicated testing and CRO tools (e.g., VWO, Optimizely, Hotjar, or similar)
• Hands-on experience running an agentic or AI SDR/BDR program
• Experience leading or sitting on a cross-functional testing or experimentation council
• Experience running webinar or virtual event programs or producing podcast content
• Experience with direct mail in an account-based motion
• Background in B2B hardware, IoT, or other considered-purchase sales cycles
• Experience managing or mentoring marketers

Benefits

• Comprehensive medical, dental and vision insurance plans, 95% paid by employer
• 401(k) with company match
• Flexible PTO plus 12 company holidays
• Generous fully paid parental leave
• Fully employer paid disability and life insurances
• Wellness and fitness reimbursements
• Monthly stipends for cell phone use and commuting costs
• Onsite snacks, weekly catered lunch, and unlimited Bevi
• Happy hours, team-building events, bagel breakfasts, and Values awards

Before you apply

• Interviews may be recorded to support note-taking
• You will be asked how you're learning and experimenting with AI in your work

About the company

Bevi is a category leader in IoT-enabled beverage technology with a mission to transform how beverages are delivered and consumed. The company has raised over $160M in venture capital and serves thousands of customers across the US, Canada, UK and Ireland.