Head of Marketing, China

The role

This senior, hands-on marketer will lead Bidease marketing in China. You will build awareness, credibility, and commercial momentum across the Chinese mobile ecosystem.

What you will do

• Build Bidease presence and reputation across the Chinese mobile growth ecosystem
• Develop relationships with customers, partners, agencies, MMPs, industry communities, and media
• Identify events, partnerships, communities, and industry moments for Bidease
• Bring market insights, competitive intelligence, and emerging trends to the broader team
• Partner with China Sales on target accounts, pipeline, and market priorities
• Build programs to open doors, deepen relationships, and support opportunities
• Lead China event and community strategy including conferences, dinners, and roundtables
• Develop China-specific content, customer stories, thought leadership, and market insights
• Localize global campaigns and sales materials for the Chinese market
• Own or oversee WeChat and other relevant local channels

Required qualifications

• 8+ years of B2B marketing experience
• Senior-level experience in China within mobile ad tech, app marketing, mobile measurement, or a closely related industry
• Strong network and credibility within the Chinese mobile ecosystem
• Experience working for a US-based or international technology company
• Proven ability to independently own marketing for a market or region
• Strong experience across field marketing, content, partnerships, community, and sales support
• Comfortable moving between strategy and hands-on execution
• Excellent Mandarin and strong English communication skills
• Experience managing agencies and external partners

About the company

Bidease is a fast-growing mobile ad tech company specializing in in-app programmatic advertising. Their DSP empowers advertisers to reach target audiences across mobile devices.