Staff Product Marketing Manager (Remote)

The role

You will architect the go-to-market strategy for the Accounting Channel and build systems to execute the GTM lifecycle. This role focuses on developing strategies and programs to drive acquisition and retention for the segment.

What you will do

• Architect the GTM strategy for the Accountant Channel.
• Set KPIs with Sales and Product and track progress.
• Influence roadmap and investment decisions for the segment.
• Define the research learning agenda for the channel.
• Serve as the champion for accountants.
• Lead audience segmentation, positioning, and messaging.
• Lead complex, multi-team launches and programs end to end.
• Partner with Sales to deliver enablement content, tools, and processes.
• Run win/loss, competitive, and funnel analysis.
• Develop pricing POVs for the Pricing team.

Required qualifications

• 12+ years of professional experience in Product Marketing (or closely related role).
• Direct experience at the Senior Product Marketing Manager level.
• Proven experience in B2B SaaS and/or fintech.
• Track record of successful product and feature launches.
• Experience supporting a channel sales or indirect distribution motion.
• Experience conducting market research, competitive analysis, and customer segmentation.
• Ability to influence senior stakeholders and outcomes through others without direct authority.
• Strong written and verbal communication skills.
• Experience presenting to VP and executive leadership.
• Ability to reconcile competing priorities in a highly matrixed environment.

Nice to have

• Proven track record in product or segment marketing targeting accountants, financial advisors, or B2B enterprise channels (payments or fintech experience heavily preferred).
• Hands-on experience with training, battle cards, objection handling, and payments or product-specific playbooks.
• Ability to set direction and build processes in ambiguous, fast-changing environments, with minimal supervision.
• Skilled storyteller who can connect multiple products or segments into one narrative.
• Exposure to pricing and packaging strategy.

Benefits

• Medical, dental, and vision premiums covered for employees and dependents.
• HSA & FSA accounts
• Life Insurance, Long & Short-term disability coverage
• Mental Wellbeing & Employee Assistance Program (EAP)
• 10 company holidays, 2 floating holidays and flexible time off
• Employee Stock Purchase Program with employee discounts
• Employee recognition and referral programs

Before you apply

• Candidate Integrity Policy prohibits the use of unapproved external assistance, including generative AI, during live interviews or assessments.

About the company

BILL is a fintech company that builds tools to replace outdated financial processes and automate business operations. They are a remote-first company with office spaces in San Jose, CA and Draper, UT.