Senior Marketing Specialist

The role

You will execute marketing campaigns across multiple channels and manage customer-facing collateral. You will also own social media execution and support project workflows for the marketing team.

What you will do

• Support lifecycle and integrated campaigns across email, webinar, SMS, direct mail, digital advertising, web, social, and sales channels
• Build, test, and deploy campaigns and automations
• Support targeted programs including A/B tests, nurture campaigns, ABM, and executive outreach
• Monitor and report on campaign performance and program health
• Manage BillionToOne's customer-facing marketing collateral
• Coordinate production, printing, inventory, and distribution of marketing materials
• Manage updates and rollouts of new or revised collateral
• Maintain organized content libraries for Sales and internal teams
• Execute social media channels and develop social content
• Support project and workflow management across the Marketing team

Required qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3-5+ years of experience in marketing, marketing operations, campaign management, communications, or a related role
• Highly organized with exceptional attention to detail
• Experience executing marketing campaigns across email, social media, digital advertising, and/or web
• Experience managing social media channels and developing social content
• Excellent analytical skills
• Strong written and verbal communication skills
• Comfortable working with marketing technology, project management, and content management tools
• Strong project management skills
• Comfortable operating in a fast-paced environment

Nice to have

• Healthcare, diagnostics, biotech, medtech, or other regulated-industry experience

Benefits

• Multiple medical benefit options
• Employee premiums paid 100% of select plans
• Dependents covered up to 80%
• 16 weeks paid Family Bonding Leave for eligible employees
• Supplemental fertility benefits coverage
• Retirement savings program including a 4% Company match
• Increase paid time off with increased tenure
• Latest and greatest hardware
• Daily on-site lunches provided
• State of the art gym and restaurant on campus
• Free on-site EV charging
• Competitive medical and dental coverage

About the company

BillionToOne is a next-generation molecular diagnostics company on a mission to make powerful, accurate diagnostic tests accessible to everyone. It is a publicly traded company on Nasdaq.