Vice President, Product Marketing

The role

The VP, Product Marketing will define and drive product positioning, messaging, and go-to-market execution for Billtrust's AR and fintech solutions. This leader will manage the product marketing function end-to-end, including product launches, sales enablement, and analyst relations. The role focuses on building an AI-powered team to accelerate competitive intelligence and campaign development.

What you will do

• Define and own product positioning, messaging architecture, and value proposition framework.
• Use AI-powered market intelligence tools to monitor the competitive landscape.
• Partner with the CMO and Product leadership to align roadmap investments with market opportunity.
• Overhaul the product launch process to create high-impact market moments.
• Build a launch framework integrating enablement, customer validation, and monetization strategy.
• Establish an AI-accelerated launch playbook for assets and messaging.
• Develop buyer personas, customer journey maps, and segment-specific messaging.
• Build and improve a sales enablement program to equip sales teams.
• Deploy AI-powered content generation and personalization workflows.
• Track and report on contributions to pipeline, win rates, and revenue growth.

Required qualifications

• 12+ years of experience in B2B product marketing.
• At least 4 years in a VP-level or equivalent leadership role at a SaaS or fintech company.
• Proven track record defining product positioning and messaging for complex, multi-product portfolios targeting finance, AR, or enterprise technology buyers.
• Demonstrated success leading go-to-market strategy for major product launches that drove measurable pipeline and revenue outcomes.
• Experience setting AI strategy for a marketing function, including adopting AI tools, building AI-augmented workflows, and championing an AI-first culture across a team.
• Strong executive communication and presence to influence C-suite stakeholders and align cross-functional teams.
• Track record building and developing high-performing product marketing teams.

Nice to have

• Experience in B2B payments, accounts receivable, or adjacent fintech verticals with familiarity of the CFO, Controller, or AR Manager buyer journey.
• Hands-on experience with AI content and research platforms (e.g., Jasper, Perplexity, Claude, Gong, or similar) deployed at scale.
• Existing analyst relations experience with Gartner, Forrester, or IDC.
• Experience in a high-growth or post-acquisition integration environment.

Benefits

• Comprehensive health coverage
• Competitive retirement
• Generous PTO and parental leave
• Flexible work options
• Meaningful investment in professional development

About the company

Billtrust is a leader in B2B accounts receivable workflow and payment software, providing AI-powered solutions across the full AR lifecycle. The company is an AI-first organization with over 2,600 global customers.