Senior Customer Marketing Manager

The role

You will build and lead the customer marketing program to drive engagement, adoption, retention, and expansion. You will own customer advocacy, lifecycle marketing, onboarding content, customer communications, customer events, and the Customer Advisory Board.

What you will do

• Partner with leadership and cross-functional stakeholders to define quarterly goals and objectives
• Map and own the customer marketing strategy, execution plan, and KPIs
• Lead lifecycle marketing from onboarding through renewal and expansion using HubSpot
• Own the customer advocacy program including case studies, testimonials, videos, and quotes
• Develop customer relationships and grow a network of advocates and speakers
• Manage customer communications including product announcements, newsletters, and educational content
• Create and maintain onboarding and adoption materials
• Own customer events strategy and execution including webinars and meetups
• Own and grow the Customer Advisory Board
• Collaborate with stakeholders to align campaign strategy, messaging, targeting, and execution

Required qualifications

• 7+ years in B2B marketing
• At least 5 years focused on customer marketing, lifecycle marketing, or customer advocacy at B2B SaaS companies
• Track record of building customer marketing programs from the ground up
• Experience running customer advocacy and reference programs
• Experience leading programs across regions (North America, EMEA, and APAC) and customer segments
• Experience running Customer and Product Advisory Boards
• Hands-on experience building trigger-based lifecycle campaigns in HubSpot
• Strong analytical skills
• Strong writing and customer-centric storytelling skills
• Record of leading projects across Marketing, Customer Success, Sales, and Product without direct authority
• Openness and authenticity combined with a collaborative and adaptable mindset
• Excellent problem-solving skills

Nice to have

• Cybersecurity experience

Benefits

• Work remotely with motivated and supportive team members across the world
• Join our #growth-club to continue personal and professional development

Before you apply

• Located in the U.S.
• We do not offer visa sponsorship at this time
• Meeting with Recruiting Manager
• Interview with Senior Director, Product Marketing
• Panel interview with Senior Product Marketing Manager and Senior Growth Marketing Manager

About the company

Bitwarden is the trusted identity security leader for millions of users worldwide. The company is headquartered in Santa Barbara, California with team members located across the globe.