Product Marketing Manager

The role

The Product Marketing Manager will define how new products enter the market and how clients understand them. You will develop positioning, own GTM strategies, and provide sales enablement to turn complex products into compelling stories.

What you will do

• Develop differentiated and useful product positioning and messaging.
• Own product launches from idea to adoption alongside Product.
• Define audience, narrative, and GTM strategy.
• Conduct competitive and market intelligence to inform positioning and product decisions.
• Provide Sales with stories and tools to win.
• Act as connective tissue between Product, Sales, Marketing, and Design.
• Partner with Content, Growth, PR, and IR to define the BitGo narrative.

Required qualifications

• 4–7 years of product marketing or closely related experience, with meaningful launches personally driven from strategy through execution.
• Exceptional positioning instincts.
• A commercial mindset.
• High agency.
• The ability to cross organizational boundaries and get people moving.
• An AI-forward approach.
• Comfort operating in ambiguity and moving quickly without sacrificing judgment.
• Excellent writing and storytelling skills.

Nice to have

• Experience in crypto, fintech, financial services, banking, or high-growth technology

Benefits

• Competitive base salary, bonus, and stock options
• 100% company-paid health insurance for employee, partner, and dependents
• Up to 4% 401k company match
• Paid parental leave
• Paid vacation
• Free commuter/parking pass
• Free custom lunches, dinners, and snacks
• Computer equipment and workplace furniture to suit your needs
• Great colleagues and an inspiring startup environment

About the company

BitGo is a digital asset infrastructure company delivering custody, wallets, staking, trading, financing, stablecoins, and settlement services. It is a publicly traded company that serves thousands of institutions and millions of investors worldwide.