Social Media Lead

The role

You will set the strategy for X, Instagram and TikTok and build an independent in-house Social team. You will evolve social strategy, lead the social team and interim agency, and drive organic growth through social-native content.

What you will do

• Own and evolve existing social strategy, channel priorities and growth targets
• Lead the Social team and interim agency
• Drive creative excellence and organic growth
• Develop engaging, culturally relevant content and formats
• Own editorial planning and stakeholder prioritization
• Measure and optimize engagement, audience growth, registrations and funded accounts
• Work with Head of Community on listening, escalation and community development

Required qualifications

• Built or were second in command on organic social for a European consumer fintech, crypto or consumer brand with a small team and measurable channel growth
• Strong creative judgment
• Experience developing social-native content within an established brand identity and tone of voice
• Managed an agency
• Hands-on ability to brief, edit, publish and respond
• Worked in a regulated or trust-sensitive category

Benefits

• Hybrid working model
• 25 additional days per year to work from a city or country of your choice
• Competitive total compensation package including participation in stock option plan
• Confidential coaching, counselling, and mental health resources through OpenUP
• 3 additional days of paid time off in 2027 after 6 months
• Unlimited access to Udemy's library of online courses
• Discounts, rewards and perks from partners worldwide
• Up to 8 additional weeks of gender-neutral new parent leave
• Free onsite dining in Vienna, Bucharest, Barcelona, and Berlin
• Recognition and rewards for Tenure at Bitpanda
• Exclusive Bitpanda-branded merchandise and gear
• Company events

About the company

Bitpanda is a platform that simplifies wealth creation by allowing users to invest in cryptocurrencies, stocks, precious metals and commodities. Founded in 2014 in Vienna, it serves more than 7 million customers globally.