Director, Insights

The role

The Director of Insights leads the consumer research function to provide actionable inputs for Product, Marketing, and Brand teams. This player-coach role translates qualitative feedback and market signals into strategic decisions for category priorities and pricing.

What you will do

• Build the strategic consumer POV to inform Merchandising and Executive leadership decisions
• Identify and frame potential pivots in category or campaign strategy based on market signals
• Present the Opportunity Map and category growth levers to leadership
• Partner with Product Marketing to support positioning through surveys and wear tests
• Build relationships with Merchandising, Product Marketing, Acquisition, and Retention leaders
• Provide consumer and market intelligence for seasonal line planning
• Determine which concepts or assortments require validation research
• Partner with Merchandising to evaluate pricing or value positioning
• Oversee wear-testing and QA diagnostic standards
• Own the Consumer Insights budget and strategic vendor and agency relationships

Required qualifications

• 8+ years of progressive experience in Consumer Insights, Commercial Strategy, or Brand Strategy in consumer products, retail, footwear, apparel, or adjacent industries
• Demonstrated success working alongside functional leads to translate research into revenue growth and campaign performance
• Hands-on experience designing and executing qualitative, quantitative, and mixed-methods research
• Understanding of direct-to-consumer unit economics, marketing funnel dynamics, product development timelines, and merchandising logic
• Experience operating as a trusted advisor to senior peers or leadership
• 1+ years of direct people management or formal mentorship experience

Nice to have

• Curious and hands-on with AI, using tools like LLMs and MCPs

Benefits

• Employer paid health, medical and dental benefits
• 401k with match
• Paid parental leave
• Snacks, socks and a fun, relaxed office environment
• Office lunches, offsite team outings and company retreats
• Equity in the business for all full-time employees
• Flexible paid time off including over 20 paid company holidays, year-round Flexible Fridays and unlimited vacation, sick, and wellness days
• Monthly phone stipend
• $100 monthly wellbeing reimbursement

About the company

Bombas is a comfort focused premium basics brand with a mission to help those in need. The company donates a pair of socks for every pair they sell.