Boostlingo
Product Marketing Manager
United States. Posted 5 days ago
The role
The Product Marketing Manager owns how Boostlingo's products are positioned, launched, and sold. This person acts as a bridge between Product & Engineering and Customer Operations to ensure market-facing strategy and messaging.
What you will do
- Develop and maintain positioning, value propositions, and a messaging framework.
- Translate product capabilities into buyer outcomes.
- Define and refine ideal customer profiles, buyer personas, and use cases.
- Run customer interviews, win/loss analysis, and sales call reviews.
- Own the go-to-market plan for product launches and major releases.
- Coordinate internal teams for launch readiness.
- Drive adoption and expansion messaging for the installed base.
- Provide evidence to inform pricing and packaging decisions.
- Create messaging-driven assets like pitch narratives, solution briefs, and case studies.
- Bring structured customer and field feedback back to Product.
Required qualifications
- 5+ years in product marketing, with a track record of positioning and launching B2B software or SaaS products.
- Demonstrated experience equipping a sales team.
- Proven ability to run competitive and customer research, including win/loss analysis and interviews.
- Strong written and verbal communication, including the ability to present to executives and train sales teams.
- Comfort working with CRM and call-recording data.
- Experience partnering across Product, Sales, and Marketing without direct authority.
- Ability to translate technical product detail into buyer value.
Nice to have
- Experience in a business with a mix of enterprise and mid-market buyers and multi-stakeholder sales cycles.
- Familiarity with AI-enabled products, translation, interpretation, or language access, or regulated industries such as healthcare, government, or education.
- Experience in a PE-backed or growth-stage company where priorities shift quickly and resources are lean.
- Exposure to sales enablement practices, including onboarding, content management, and training design.
- Experience with pricing and packaging input or analyst and customer advisory programs.
- Experience with marketing and sales tools such as HubSpot, Salesforce, and call-recording platforms.
Benefits
- Fun, energetic environment
- Hybrid/Remote working arrangements
- Competitive compensation
- 401(k) plan with match
- Flexible PTO
Before you apply
- No Relocation or Sponsorship are being offered for this position.
- C2C candidates will not be utilized at this time.
- Work sample: Build a short positioning and launch brief for a realistic Boostlingo scenario, then present it.
About the company
Boostlingo is a leading language technology platform powering interpretation and translation services for healthcare, legal, government, and enterprise clients worldwide. It is a high-growth, mission-driven company at the intersection of language access and AI innovation.