Director of Innovation, New Ventures

The role

You will identify and launch new categories, products, formats, and business models to expand Bobbie's reach. You will own the innovation process from opportunity identification through market validation and go-to-market execution.

What you will do

• Identify high potential consumer needs and translate them into opportunities
• Build and manage a focused innovation pipeline
• Develop opportunity spaces and concepts
• Build business cases, financial models, pricing strategies, and success criteria
• Lead consumer research, concept development, prototyping, and validation
• Serve as the business lead for new innovations from concept through commercialization
• Lead cross functional teams across R&D, Clinical, Insights, Marketing, Creative, Growth, Commercial, Operations, Finance, Regulatory, and Customer Experience
• Define consumer proposition, positioning, pricing, channel strategy, and business model
• Own the go-to-market strategy for new innovations
• Define consumer and business hypotheses and own post launch performance reporting

Required qualifications

• 8-10 years of experience in product marketing, innovation, or brand management within CPG
• 3+ years leading or managing cross-functional teams and direct reports
• Proven track record of bringing new products from concept through commercialization via a Stage Gate or similar innovation process
• Experience building and executing product roadmaps that balance innovation with portfolio optimization/renovation
• Experience with product positioning frameworks, competitive analysis, and category management tools (e.g., IRI/Circana, Nielsen, SPINS)
• Ability to build and present compelling ROI analyses and financial models to leadership
• Comfortable with data visualization and presentation tools for executive-level storytelling
• Familiarity with co-manufacturing relationships and how product innovation intersects with operations and supply chain constraints

Nice to have

• experience in infant, toddler or maternal health is a plus
• Working knowledge of regulatory considerations in food/infant nutrition (FDA labeling, claims compliance) is a strong plus

Benefits

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie
• Options to add dependents through a subsidized pre-tax deduction
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
• 16 paid company holidays, plus an end of year holiday shut down
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
• One year subscription to Bobbie
• $75 monthly internet stipend
• Co-working space reimbursement

About the company

Bobbie makes European-style organic infant formula manufactured end-to-end in the U.S. The company includes an advocacy arm called Bobbie for Change.