Bobbie

Interim Director of Creators + Community

united states. Posted 23 days ago

The role

The Interim Director of Creators + Community will lead the creator and community function for the brand. This role involves scaling the Bobbie Besties program, managing IRL community events, and leading influencer partnerships.

What you will do

  • Build and scale the Bobbie Besties program
  • Own the end-to-end creator engine including sourcing, onboarding, and contracting
  • Manage creator briefings and content reviews
  • Partner with growth and paid social to scale creator content into paid media
  • Set the creator content calendar for product launches and retail milestones
  • Build strategy for Bobbie Besties IRL community programming
  • Operationalize a repeatable event playbook
  • Lead influencer partnerships from macro talent to micro creators
  • Oversee and develop a team of managers and coordinators
  • Manage agency, platform, and vendor relationships

Required qualifications

  • 8+ years in creator, influencer, community, or social marketing
  • At least 3 years leading and managing a team
  • Track record of building and scaling a creator or influencer program
  • Strong people leadership experience hiring and coaching managers and coordinators
  • Fluency in paid social and creator media
  • Experience producing IRL events or activations
  • Data-driven and outcomes-oriented
  • Excellent brand instincts and taste
  • Strong project management and operating skills
  • Excellent written and verbal communication

Nice to have

  • Experience in a regulated category such as infant nutrition, health, wellness, or CPG
  • Background marketing to parents, or to healthcare providers and medical audiences
  • Experience scaling an ambassador or community program to the thousands
  • A mix of in-house and agency experience
  • Familiarity with the infant formula category and its regulatory environment
  • An existing network of creators, talent, or medical and parenting community partners

About the company

Bobbie makes European-style organic infant formula manufactured in the U.S. The company includes an advocacy arm called Bobbie for Change.

Interim Director of Creators + Community at Bobbie | JobZoey