Marketing Operations Manager

The role

The Marketing Operations Manager owns the systems, data, and processes that power global marketing operations. This role builds the MarTech foundation, improves marketing influence and attribution, and turns campaigns into measurable pipeline and revenue impact.

What you will do

• Own and improve the operating model, technology, and data for global marketing activity.
• Manage the end-to-end marketing technology stack anchored on Salesforce and Account Engagement.
• Build marketing influence and attribution models to connect programs to pipeline and revenue.
• Design and maintain the lead lifecycle from conversion through sales handover.
• Build and iterate lead scoring, data hygiene, enrichment, and governance practices.
• Build and optimize event, email, and nurture campaigns in Account Engagement.
• Enable account-based marketing through account selection, segmentation, and orchestration.
• Automate recurring work and build Marketing's AI standardization framework.
• Support marketing leadership with strategic initiatives, targets, OKRs, and budget tracking.
• Drive operational efficiency through project management and cross-functional coordination.

Required qualifications

• Minimum 7 years equivalent practical experience in marketing operations, revenue operations or marketing technology
• Salesforce and/or Account Engagement certifications, or demonstrable equivalent hands-on expertise
• Advanced hands-on experience designing, building and optimising marketing automation, CRM processes, integrations, reporting and governance
• Demonstrated experience in high-growth payments, SaaS or technology environments
• Strong analytical capability to translate funnel, campaign and revenue metrics into business insights
• Experience developing lead scoring, lifecycle, enrichment and handover frameworks
• Strong knowledge of data quality, privacy and GDPR
• Hands-on expertise building email, nurture and event campaigns
• Deep understanding of ABM strategy, audience operations and measurement
• Practical experience identifying automation opportunities and applying AI through repeatable workflows
• Ability to lead operational cadences and influence cross-functional stakeholders

About the company

Boku connects billions of consumers to preferred payment methods through a platform used by digital businesses like Spotify, Meta, Microsoft, Netflix and Tencent. The company operates across 60+ countries and has headquarters in London and San Francisco.