Snr Brand & Marketing Manager

The role

This person will steward the long-term positioning and strategic priorities of the Bosa Properties brand and its sub-brands. They will lead integrated marketing planning, content storytelling, and brand-led experiences to support project launches and brand growth.

What you will do

• Stewarding the long-term positioning and strategic priorities of the Bosa Properties brand.
• Translating brand strategy into frameworks including positioning, messaging, and visual standards.
• Shaping project-level brand platforms for new communities.
• Guarding brand consistency and quality across all touchpoints.
• Owning the brand storytelling calendar.
• Leading the development of brand and marketing content.
• Driving content and distribution strategy across owned, earned, social and paid channels.
• Briefing and directing internal creative teams and agencies.
• Building partnership and influencer initiatives.
• Leading integrated marketing planning for project launches, leasing and sales.

Required qualifications

• 10+ years of relevant marketing experience, including experience mentoring colleagues and leading cross-functional teams.
• Proven experience managing a brand, or a portfolio of brands, from positioning through to day-to-day expression.
• A track record of building content and storytelling programs that grew reach, engagement and brand equity.
• Proven experience owning integrated marketing planning for complex initiatives or portfolios.
• Experience managing budgets, scopes of work, and agency, vendor and partner relationships.
• A strong analytical and insight-driven mindset, with experience defining success measures and optimizing performance.
• Strong understanding of the digital marketing ecosystem.
• Excellent communication and creative judgment.

Nice to have

• Experience working with brand partners, influencers or content creators to develop compelling content and collaborative marketing initiatives
• Experience in real estate, hospitality, lifestyle or design-led brands

About the company

Bosa Properties Inc. is an end-to-end real estate company offering human-centered solutions for property development and management. Based in Vancouver, Canada, they manage a residential portfolio of more than 22,000 homes and 5.5 million square feet of commercial properties.