Manager, Global Demand Gen Operations

The role

You will be the operational partner to the Head of Global Sales Development and SDR Managers. You will build and lead an SDR Operations Center of Excellence to connect people, process, data, technology, reporting, and AI.

What you will do

• Serve as the primary operational partner to the Head of Global Sales Development and SDR Managers.
• Build and run an SDR Operations Center of Excellence.
• Lead day-to-day SDR operational support across North America and the UK.
• Own and improve core SDR workflows including lead and account routing and assignment.
• Map how SDR tools, data, and processes connect end to end.
• Ensure SDRs and SDR Managers have accurate, accessible, and actionable reporting.
• Own SDR business requirements and governance for Salesforce workflows, fields, dashboards, and reports.
• Serve as business owner for the SDR technology ecosystem.
• Own the Nooks operating model, administration, adoption, and optimization.
• Lead Clay strategy, governance, intake, prioritization, and delivery.

Required qualifications

• 7+ years of experience in Sales Development Operations, Revenue Operations, Marketing Operations, Demand Generation Operations, or a related B2B technology environment.
• Proven experience supporting SDR or sales teams through day-to-day operations and larger process, reporting, systems, or AI transformation initiatives.
• Strong understanding of frontline SDR and manager workflows, including lead and account management, routing, handoffs, data quality, reporting, coaching, and pipeline processes.
• Deep expertise with Salesforce and modern GTM technology.
• Hands-on experience translating business needs into workflows, dashboards, documentation, and scalable operating processes.
• Experience connecting multiple tools and data sources into clear end-to-end workflows and improving adoption across teams.
• Strong systems thinking and analytical skills.
• Ability to prioritize competing requests.
• Strong communication and cross-functional partnership skills across Sales Development, Marketing, Sales, IT, Data and Reporting, and Sales Operations.
• Experience leading teams, vendors, or cross-functional programs across multiple regions.

Nice to have

• Experience building or leading an operations Center of Excellence, shared-service model, or structured business intake and prioritization process.
• Experience with AI transformation, workflow automation, GTM orchestration, and responsible AI governance grounded in frontline business use cases.
• Experience with Nooks, Clay, Salesforce, ZoomInfo, Cognism, LinkedIn Sales Navigator, Power BI, and related sales technology.
• Knowledge of CRM architecture, lead and contact management, routing, attribution, funnel reporting, enablement, and global operating models.

About the company

Bottomline is a global leader in business payments and cash management with over 35 years of experience moving more than $16 trillion in payments annually.