Boxinc
GTM Operations Manager, Lead Operations
New York, NY, United States. Posted a month ago
The role
You will shape the strategy and execution of how leads move from Marketing to Sales Development. You will own the systems and processes for lead qualification, routing, and follow-up using LeanData and Outreach.
What you will do
- Set and evolve the strategy for Lead Operations
- Own the roadmap and administration of LeanData and Outreach
- Oversee MQL processing and lead routing
- Monitor MQL volume, processing, routing, and follow-up
- Establish routing and follow-up standards
- Guide Outreach best practices
- Track lead performance, routing accuracy, follow-up, and data quality
- Partner with Lead Generation to define shared goals and resolve process friction
- Gather requirements and implement system and process changes
- Identify opportunities to simplify workflows and improve data quality
Required qualifications
- 7+ years of experience in marketing operations, revenue operations, or a related field
- Hands-on expertise in marketing automation platforms
- 3+ years of experience managing lead management processes in a B2B SaaS environment
- Deep experience with Salesforce CRM
- Strong understanding of how marketing and sales systems integrate
- Proficient in data analysis and reporting
- Strong project management skills
- Ability to manage multiple priorities with a high degree of autonomy
- Ability to communicate clearly with technical and non-technical audiences
Nice to have
- Marketo certification
Benefits
- Equity
- Benefits
About the company
Box is the leader in Intelligent Content Management. The company is headquartered in Redwood City, CA.