Performance Marketing Specialist, Mobile

The role

You will drive mobile user acquisition strategy through data-driven execution and ROAS optimization. You will manage performance marketing campaigns across multiple channels and utilize AppsFlyer for attribution.

What you will do

• Create, optimize, and scale performance marketing campaigns across Google, Meta, ASA, TikTok and other channels.
• Maximize Return on Ad Spend (ROAS) and achieve mobile user acquisition targets.
• Serve as the expert user for AppsFlyer to ensure data integrity and accurate attribution.
• Manage the creative process by briefing design teams and generating ad copy and video scripts.
• Utilize AI tools for copy creation, campaign optimization, and strategic performance analysis.
• Apply understanding of mobile ad fraud and prevention tools.
• Self-serve data via SQL, Looker, or Tableau.

Required qualifications

• 5+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA).
• Expert working knowledge of AppsFlyer.
• Proven success in ROAS-focused campaign optimization.
• Experience managing monthly budgets exceeding USD 300k.
• Extensive, hands-on experience managing Google, Meta, ASA, and TikTok campaigns.
• Fluency in professional and technical English.
• Experience in Crypto, Fintech or Gaming industries.

Nice to have

• Familiarity with marketing products in the Cryptocurrency space.

Benefits

• Unlimited vacation policy
• Unlimited books policy
• Apple equipment
• Meaningful equity

About the company

Blockchain is a global crypto company that helps people access cryptocurrency. It has over 90 million wallet holders and more than 40 million verified users.