Performance Marketing Specialist, Mobile

The role

You will drive mobile user acquisition strategy through data-driven execution and ROAS optimization. You will manage performance marketing campaigns across multiple channels and utilize AppsFlyer for attribution.

What you will do

• Create, optimize, and scale performance marketing campaigns across Google, Meta, Apple Search Ads, TikTok Ads and other channels
• Focus on maximizing Return on Ad Spend (ROAS) and achieving mobile user acquisition targets
• Serve as the expert user for AppsFlyer to ensure data integrity and accurate attribution
• Manage the creative process by briefing design/creative teams and generating/validating ad copy and video scripts
• Utilize AI tools for copy creation, campaign optimization, and strategic performance analysis
• Maintain deep understanding of mobile ad fraud and prevention tools
• Self-serve data via SQL/Looker/Tableau

Required qualifications

• 5+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA)
• Expert working knowledge of AppsFlyer
• Proven success in ROAS-focused campaign optimization
• Experience managing monthly budgets exceeding USD 300k
• Extensive, hands-on experience managing Google, Meta, ASA, and TikTok campaigns
• Fluency in professional and technical English
• Experience in Crypto, Fintech or Gaming industries

Nice to have

• Familiarity with marketing products in the Cryptocurrency space

Benefits

• Full-time salary based on experience
• Meaningful equity
• Work from Anywhere Policy for up to 20 days per year
• ClassPass
• Budgets for learning & professional development
• Unlimited vacation policy
• Apple equipment

About the company

Blockchain is a global crypto company that helps people access cryptocurrency. It has over 90 million wallet holders and more than 40 million verified users.