Head of Institutional Marketing

The role

You will lead marketing efforts for the Blockchain Institutional business. You will scale growth through product GTM campaigns, lead generation, branding, retention, and event presence.

What you will do

• Define target audiences and create marketing collateral
• Execute channel distribution to a crypto audience
• Develop and execute lead generation campaigns for the sales team
• Oversee thought leadership content creation
• Set up nurture and lead qualification campaigns through CRM systems
• Lead global promotional activities at industry events
• Develop and manage event collateral materials
• Coordinate logistics for event participation
• Act as a visible and vocal leader of the marketing vertical

Required qualifications

• Crypto-nativity
• Marketing operational credentials showing how you have operationalized the marketing-into-sales pipeline
• Attention to detail
• Excellent communication and interpersonal skills
• Event Management experience organizing events of varying scales

Benefits

• Full-time salary based on experience
• Meaningful equity
• Work from Anywhere Policy for up to 20 days per year
• ClassPass
• Unlimited vacation policy
• Apple equipment
• Flexible work culture

About the company

Blockchain is a global crypto company that helps people access cryptocurrency. It has over 90 million wallet holders and more than 40 million verified users.