Senior Creative Strategist, Performance Marketing

The role

You will lead creative and content strategy for a growth portfolio within Demand Generation. You will own initiatives from audience insight and strategic planning through development, launch, experimentation, and optimization across paid and unpaid experiences.

What you will do

• Own creative and content strategy for an assigned growth portfolio.
• Build audience-specific and audience-agnostic messaging frameworks.
• Identify unmet audience needs and opportunities for experimentation.
• Co-develop quarterly tactical plans with the Creative & Optimization Strategy Lead.
• Lead net-new creative and content development from insight to launch.
• Own performance reviews for initiatives with channel and analytics partners.
• Synthesize learnings across experiments and channels.
• Scale winning messages and concepts across various paid and emerging channels.
• Identify, prioritize, and execute landing page experiments.
• Develop and improve self-serve, AI-enabled frameworks, templates, and tools.

Required qualifications

• 6+ years of relevant experience across creative strategy, performance marketing, growth marketing, integrated marketing, content strategy, advertising, or a related discipline.
• Demonstrated ownership of complex programs and measurable business outcomes.
• Advanced fluency with AI-powered tools and workflows.
• Strong analytical and experimentation skills.
• Experience developing messaging strategies, value propositions, creative territories, or messaging hierarchies.
• Experience independently leading complex creative or content initiatives from insight through launch.
• Strong understanding of performance marketing and the relationship between creative, media, content, and the post-click experience.
• Ability to synthesize learnings across multiple experiments and channels.
• Strong cross-functional influence, prioritization, and communication skills.

Nice to have

• Experience in an agency environment, particularly working across strategy, media, creative, and campaign execution.
• Experience developing unpaid content, SEO-informed website experiences, educational resources, or interactive decision tools.
• Experience building creative testing programs or experimentation frameworks at scale.
• Experience with conversion rate optimization, landing page experimentation, or other forms of digital experience optimization.
• Experience developing self-serve creative systems, templates, playbooks, or AI-enabled workflows.
• Experience marketing products to small businesses, merchants, or B2B audiences.

Benefits

• Remote work
• Medical insurance
• Flexible time off
• Retirement savings plans
• Modern family planning

Before you apply

• U.S. roles are typically open for an average of 55 days before being filled.
• Candidates may submit up to 9 active applications within a 60-day period.
• Reapplications to the same role are accepted 90 days after a previous application has been reviewed.
• Automated AI tools may be used to evaluate job applications.

About the company

Block, Inc. builds technology to increase access to the global economy through brands like Square, Cash App, Afterpay, TIDAL, Bitkey, and Proto.