Growth & Lifecycle Marketing Manager

The role

You will lead omnichannel lifecycle and performance marketing programs to improve patient outcomes and accelerate business growth. You will own strategy and execution across email, SMS, push, in-app, voice, paid search, paid social, and display channels.

What you will do

• Develop and lead an integrated online marketing and lifecycle strategy.
• Own CRM and lifecycle programs across email, SMS, push, in-app messaging, and voice.
• Apply AI-enabled approaches to audience segmentation and personalization.
• Partner with data science and analytics to operationalize predictive models.
• Design and execute a rigorous experimentation roadmap across lifecycle and paid channels.
• Lead paid digital marketing efforts across SEM, PLA, paid social, display, and retargeting.
• Own marketing measurement frameworks, attribution methodologies, and executive reporting.
• Improve campaign development workflows through AI-assisted copy ideation and creative testing.
• Collaborate with product and engineering to improve martech infrastructure.
• Build and maintain scalable segmentation logic and first-party data strategies.

Required qualifications

• 5+ years of experience in online, lifecycle, CRM, growth, or performance marketing.
• Bachelor's degree in marketing, statistics, business, communications, or a related field, or equivalent practical experience.
• Demonstrated experience working with or within US-based companies.
• Demonstrated success managing omnichannel campaigns across owned and paid channels.
• Hands-on experience applying AI, automation, predictive analytics, or generative AI tools to marketing workflows.
• Strong AI aptitude.
• Strong analytical and technical skills, including expertise in SQL.
• Experience with BI and visualization tools such as Tableau, Looker, or similar platforms.
• Experience with CRM and marketing automation platforms such as Braze, Iterable, Salesforce Marketing Cloud, or similar tools.
• Experience with digital advertising platforms such as Google Ads, Meta, paid social, display, and retargeting platforms.
• Deep understanding of segmentation, funnel analysis, attribution, incrementality measurement, and test design.
• Excellent project management and cross-functional collaboration skills.

Nice to have

• Experience in healthcare technology, digital health, pharmacy, or another regulated consumer industry.
• Experience partnering with data science, product, and engineering teams to bring new measurement, modeling, or personalization capabilities into production.
• Familiarity with CDPs, data warehousing, reverse ETL, or modern marketing data stacks.
• Experience evaluating AI vendors, prompts, copilots, or marketing automation tools for quality, risk, and business impact.
• MBA or other advanced degree is a plus. MBA strongly preferred.

About the company

Blink Health is a healthcare technology company that builds products to make prescriptions accessible and affordable to everybody. Their products include BlinkRx and Quick Save.