Senior Growth Marketing Manager (Pharma & HCP)

The role

The Senior Growth Marketing Manager will accelerate adoption of pharma services among healthcare providers. This role involves launching new pharma partnerships and driving prescription growth through co-branded campaigns and strategic marketing initiatives.

What you will do

• Craft and execute strategic marketing plans for new pharma launches.
• Design, optimize, and measure data-driven marketing tactics to drive provider engagement.
• Manage relationships with marketing functions at Brand teams.
• Refine and scale the playbook and assets for go-to-market capabilities.
• Create content to educate and activate Health Care Providers, field teams, and pharma partners.
• Establish scalable strategies to support client success team efforts.
• Develop, test, and iterate on strategic B2B marketing campaigns for lead generation.

Required qualifications

• 8+ years of experience
• 3+ years in pharma or healthcare marketing
• Deep understanding of industry operations
• Proven ability to deliver impactful results through growth marketing initiatives
• Capable of conveying complex value propositions and technical concepts clearly
• Experience using data-driven insights to measure strategic campaigns
• Experience with A/B testing new campaigns and initiatives
• Effectively manages internal and external creative teams
• Highly organized with strong project management skills
• Experience with Salesforce and Salesforce Marketing Cloud (or similar marketing CRM platform)

Nice to have

• Experience activating providers and partnering with pharmaceutical manufacturers

About the company

Blink Health is a healthcare technology company that builds products to make prescriptions accessible and affordable. Their products include BlinkRx and Quick Save.