Growth & Paid Media Sr Analyst

The role

This person will design, implement, and optimize performance marketing initiatives to generate qualified leads in SaaS and B2B environments. They will lead digital acquisition campaigns using an omnichannel approach.

What you will do

• Plan, execute, and optimize Google Ads, LinkedIn Ads, and Meta Ads campaigns.
• Design and develop multichannel acquisition strategies.
• Produce regular reports with actionable business insights.
• Oversee the paid demand generation funnel.
• Use HubSpot for campaign automation and performance tracking.
• Collaborate with product, sales, and content teams.
• Analyze key metrics and generate actionable reports.
• Propose and implement A/B tests and growth marketing experiments.

Required qualifications

• 3 to 5 years of experience in digital marketing roles, with a focus on growth and paid media.
• Proficiency in the Google Ads, LinkedIn Ads and Meta Ads Manager ecosystems.
• Strategic understanding of the 360° digital ecosystem: SEO, SEM, social media, email marketing, CRM, and automation.
• Experience in lead generation and qualification within long sales cycles.
• Advanced use of HubSpot: workflows, lead scoring, automation, and reporting.
• Strong analytical skills and a data-driven mindset focused on business metrics (CPL, CAC, ROAS, LTV).
• A mindset geared toward experimentation, continuous improvement, and results.
• Scrappy, defaults to action and comfortable operating in environments with ambiguous information to make decisions.
• Certifications in Google Ads, LinkedIn Ads, Meta Blueprint, or HubSpot.
• Basic knowledge of BI tools (Looker Studio, Tableau, etc.).
• Intermediate to advanced English proficiency.

Nice to have

• Proven experience in SaaS and B2B models, preferably within tech or digital services companies.

About the company

Blip is a conversational AI platform for intelligent interactions which allows businesses to connect with customers at scale across multiple communication channels. The team focuses on evolving communication journeys through automation and human interactions.