VP of Product

The role

The VP of Product will set the vision and direction for the entire product portfolio. This person will build and lead a product organization, defining strategy and driving detailed execution.

What you will do

• Define and champion a product vision and multi-year roadmap.
• Build, lead, and mentor a high-performing product team.
• Own and drive end-to-end product strategy across the full portfolio.
• Serve as a key member of the executive team.
• Spot macro trends and evaluate competitive landscapes.
• Identify and prioritize features that deliver value.
• Drive collaboration across leadership, engineering, design, sales, and customer success.
• Define and monitor product success metrics and evaluate ROI.
• Represent the product externally with customers, partners, analysts, and the press.

Required qualifications

• 10+ years of product management experience.
• 3+ years in a VP or senior product leadership role.
• Proven track record of building and scaling high-performing product teams.
• Proven 0-to-1 product experience.
• Executive presence and communication skills.
• Strong technical acumen.
• Exceptional analytical skills.
• Deep experience with customer discovery and customer-facing product leadership.
• Startup-ready mentality.
• Deep empathy for users.
• Ability to zoom in and out between strategy and execution.
• High energy, self-starter attitude.

Nice to have

• Experience scaling products and teams in both startup and enterprise environments.
• Experience in AI-driven or marketing technology platforms.

Benefits

• Competitive salary and bonus.
• Significant equity package.
• Full medical, dental and vision benefits.
• PTO.
• Remote work flexibility.

About the company

Bluefish is building a platform to help brands engage consumers on a new AI channel with enterprise tools for AI brand safety and personalized marketing experiences. The team consists of mar-tech industry veterans and is a globally distributed team.