Growth Marketing Lead

The role

The Growth Marketing Lead will build and own the demand generation engine and marketing tech stack. You will lead the strategy, execution, and optimization of multi-channel campaigns to drive pipeline and revenue.

What you will do

• Own end-to-end campaign planning and execution across email, paid, social, web, and events
• Build and manage marketing automation workflows, lead nurture programs, and lifecycle campaigns in HubSpot
• Define, track, and report on core performance metrics including MQLs, CPL, pipeline contribution, and ROI
• Build attribution models, pipeline forecasts, and performance dashboards
• Lead list segmentation, audience building, and database hygiene
• Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn, and other platforms
• Build and optimize landing pages for conversion
• Own SEO and GEO strategy for traditional and AI-powered platforms
• Manage the website for conversion rate optimization and A/B testing
• Partner with Sales, Revenue Operations, and Product to align campaigns to pipeline goals

Required qualifications

• 8-10+ years of experience in growth, demand generation, marketing operations, or digital marketing in a B2B environment at a high-growth startup
• 5+ years of hands-on HubSpot experience including marketing automation, workflows, reporting
• Proven ability to measure and report on marketing performance across channels, with experience in attribution, forecasting, and ROI analysis
• Strong grasp of campaign analytics, A/B testing, and conversion optimization
• Experience implementing and optimizing campaigns across owned and paid channels
• Working knowledge of SEO best practices and familiarity with the evolving GEO landscape
• Experience owning or contributing to website strategy with a conversion and lead gen mindset
• Experience with audience segmentation and CRM/database management
• Comfortable owning multiple projects simultaneously in a fast-moving environment
• Clear communicator who can translate complex data into actionable insights

About the company

Bluefish is building a platform to help brands engage consumers on the AI channel with enterprise tools for AI brand safety and personalized AI marketing experiences. The team consists of mar-tech industry veterans and is a globally distributed team.