Associate Director, Paid Media Planning (Evergreen)

The role

You will develop and implement digital and traditional advertising strategies for nonprofits, political groups, and brands. You will translate client business objectives into tactical media plans and analyze performance data to drive optimization.

What you will do

• Develop media plans and recommendations for assigned clients
• Analyze ongoing and historical performance data to identify opportunities for improvement
• Generate reporting and insights to drive optimization
• Apply knowledge of measurement, attribution, and conversion tracking to strategic recommendations
• Lead client-facing interactions to deliver media strategies
• Work collaboratively with internal and external teams to produce campaigns and creative ideas
• Maintain relationships with media partners and engage in media R&D projects
• Serve as a mentor and internal and external thought leader

Required qualifications

• 6-8 years experience in cross-channel media planning, including a mix of digital and traditional media
• Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs
• Record of managing large scale, multi-channel media campaigns
• Deep understanding of all aspects of media strategy, planning, campaign management, and analysis reporting, and the tools and platforms used
• Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals
• Exceptional attention to detail regarding budgeting, pacing and spend tracking, managing vendor relationships and paperwork, and reporting
• Ability to adapt to new situations, solve problems on the fly, and communicate with those around you
• Teamwork and scrappiness required
• Shared passion and curiosity for delivering change
• Comfort with ambiguity
• Commitment to quality
• Humble in victory, constructive in defeat

Nice to have

• A testing evangelist

Benefits

• Unlimited time-off (inclusive of sick, personal, and vacation days)
• $1,250 annually in professional development funds
• Competitive health, dental, and vision insurance
• Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits
• Flexible and health savings accounts
• 401K & employer match
• Generous paid holiday schedule
• 12-week fully-paid parental leave for all parents-to-be
• Short-term and long-term disability insurance
• Pre-tax commuter benefits
• Remote work flexibility

Before you apply

• This is an evergreen job post (not an active job post)
• Interviews are not ongoing

About the company

Blue State is a purpose-driven agency that partners with leading causes, brands, and campaigns to create real change. It is an independent agency in the US and London.