Principal Analyst

The role

As Principal Analyst, you will serve as Analytics Lead and subject matter expert on projects and retainers. You will collect and analyze data to provide strategic recommendations for fundraising, marketing, and communications programs.

What you will do

• Collect and analyze data including web traffic, email messaging, paid media, and social media trends
• Transform analysis observations into actionable strategic recommendations
• Develop scalable industry best practices and execute multivariate or A/B tests
• Work collaboratively with creative directors, copywriters, designers, strategists, and account managers
• Plan measurement strategies for key performance indicators and execute testing plans
• Provide strategic leadership on analytics projects and data management issues
• Develop presentations, dashboards, and memos for client teams and partners
• Identify opportunities to expand Analytics offerings
• Assist with coaching and mentorship of analysts
• Promote and cultivate skill development and professional growth of team members

Required qualifications

• 7+ years of experience in digital analytics
• Extensive experience working with CRMs and/or Salesforce Marketing Cloud
• Extensive experience working with data from paid media
• Extensive experience working with a web analytics suite such as Google Analytics
• Extensive experience with A/B testing solutions such as Optimizely (or equivalent)
• Expert in SQL
• Comfortable managing, optimizing, and troubleshooting in a data warehouse environment, such as BigQuery or Snowflake
• Working-level experience with Python, R, or other statistical packages
• Experience with data science and data visualization
• Experience with statistical methods (significance testing, regression analysis, etc)
• Strong mentorship and leadership skills
• Client presentation experience

Nice to have

• direct experience working on marketing, direct response, or fundraising campaigns
• experience in data modeling
• familiarity with ETL processes
• deep expertise in leveraging large datasets to enable strategic decision-making

Benefits

• Unlimited time-off (inclusive of sick, personal, and vacation days)
• $1,250 annually in professional development funds
• Competitive health, dental, and vision insurance
• Flexible and health savings accounts
• 401K & employer match
• Generous paid holiday schedule
• 12-week fully-paid parental leave for all parents-to-be
• Short-term and long-term disability insurance
• Pre-tax commuter benefits
• Remote work flexibility

Before you apply

• This position is part of the CWA collective bargaining unit; ie, the Blue State Union.

About the company

Blue State is a purpose-driven agency that partners with leading causes, brands, and campaigns to create real change. It is an independent agency in the US and London.