Media Strategist, Buying

The role

You will manage the execution of digital advertising campaigns for nonprofits, political groups, and brands. You will build, manage, and optimize media campaigns across multiple platforms to meet client objectives.

What you will do

• Build, manage, and optimize media campaigns across multiple platforms.
• Translate clients' strategic visions into media objectives and KPIs.
• Analyze ongoing and historical performance data to identify opportunities.
• Generate reporting and insights to drive optimization.
• Apply knowledge of measurement, attribution, and conversion tracking to strategic recommendations.
• Participate in and lead client-facing interactions.
• Work collaboratively with internal and external teams.
• Keep up to date with digital media trends through media partner relationships and R&D projects.

Required qualifications

• 2-4 years experience in a hands-on paid media buying role using a mix of digital channels
• Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals
• High proficiency with digital advertising platforms
• High proficiency with Google Analytics and other measurement platforms
• Exceptional attention to detail regarding campaign setup, trafficking, QA, and reporting
• Ability to adapt to new situations and solve problems on the fly
• Teamwork and scrappiness
• Comfort with ambiguity
• Commitment to quality

Nice to have

• Other digital channel expertise

Benefits

• Unlimited time-off (inclusive of sick, personal, and vacation days)
• $1,250 annually in professional development funds
• Competitive health, dental, and vision insurance
• Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits
• Flexible and health savings accounts
• 401K & employer match
• Generous paid holiday schedule
• 12-week fully-paid parental leave for all parents-to-be
• Short-term and long-term disability insurance
• Pre-tax commuter benefits

Before you apply

• This position is part of the CWA collective bargaining unit; ie, the Blue State Union.

About the company

Blue State is a purpose-driven agency that partners with leading causes, brands, and campaigns to create real change. It is an independent agency in the US and London.