Senior Media Strategist

The role

You will lead the execution of digital advertising campaigns for UK and global non-profits. You will build, manage, and optimize media campaigns across multiple platforms to meet client objectives.

What you will do

• Build, manage, and optimize media campaigns across multiple platforms
• Translate clients strategic visions into media objectives and KPIs
• Analyze ongoing and historical performance data to identify opportunities for improvement
• Generate reporting and insights to drive optimization
• Apply knowledge of measurement, attribution, and conversion tracking to strategic recommendations
• Participate in and lead client-facing interactions
• Work collaboratively with internal and external teams
• Act as an internal and external thought leader
• Maintain relationships with media partners
• Engage in media R&D projects, writing blog posts, and participating on panels

Required qualifications

• 6-8 years experience in a hands-on paid media planning and buying role using a mix of digital channels
• Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs
• Experience working with non-profits, with fundraising and/or income objectives within paid media campaigns
• Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals
• High proficiency with digital advertising platforms
• Mastery of paid social, paid search, and/or programmatic trading
• Proficiency with Google Analytics and other measurement platforms
• Exceptional attention to detail regarding campaign setup, trafficking, QA, and reporting
• Ability to adapt to new situations, solve problems on the fly, and communicate with those around you
• Shared passion and curiosity for delivering change
• Comfort with ambiguity
• Commitment to quality

Benefits

• Unlimited time off inclusive of sick, personal and vacation days
• $1,000 annual in professional development funds (local equivalent)
• Fully subsidised health and dental insurance for employees (subject to tax)
• Generous pension match via salary sacrifice
• Generous paid holiday schedule
• Parental leave policy for up to 32.5 week of coverage at full pay
• Group Income Protection (GIP)
• Group Life Assurance (GLA)
• Optional holiday travel insurance
• Pre-tax season ticket loans
• Cycle to work (up to £2000)
• Remote work flexibility

About the company

Blue State is a purpose-driven agency that partners with leading causes, brands, and campaigns. It is an independent agency in the US and London.