Director, Paid Media & Growth

The role

The Director of Paid Media & Growth will lead the paid media portfolio and shape investments across performance and brand marketing. This person will own paid media strategy, investment, experimentation, measurement, and creative strategy to acquire Checking and Lending customers.

What you will do

• Own full-funnel paid marketing strategy across multiple channels.
• Build and lead a paid media and marketing analytics team.
• Set the long-term vision for the paid marketing function.
• Manage paid media as an integrated investment portfolio.
• Diagnose performance drivers and turn insights into growth strategies.
• Establish experimentation and measurement plans.
• Own paid creative testing strategy in partnership with other teams.
• Strengthen the operating model across internal teams and agencies.
• Develop strategy for new or emerging channels.
• Serve as a senior strategic partner cross-functionally.

Required qualifications

• 12+ years of experience in paid media, growth marketing, or performance marketing.
• At least three years leading and developing teams.
• Deep paid media expertise across performance marketing and brand media channels.
• Full-funnel growth mindset.
• Problem solver who brings structure to ambiguous challenges.
• AI-native operator.
• Strong command of growth economics and media measurement.
• Experience managing substantial, multi-channel budgets.
• Experience optimizing media in a business where lead quality can be evaluated through downstream outcomes.
• Strong creative judgment.
• Excellent communication and collaboration skills.

Nice to have

• Direct mail experience
• Experience in fintech, financial services, or another regulated category
• Bachelor’s degree or equivalent practical experience
• MBA or advanced quantitative or technical degree

Benefits

• Excellent health coverage and life insurance benefits
• 401K with an immediate 3% company match
• PTO, Company Holidays, and Flexible Holidays
• Company-sponsored Mental Health Benefits, including 1:1 therapy
• Over $1,000 each year to spend on your personal wellness
• Monthly WFH stipends totaling over $1,000 annually
• Generous, paid parental leave covering up to 20 weeks of leave for birthing parents and up to 12 weeks of leave for all other parents
• Access to financial coaches and education sessions
• Weekly catered lunches and fully stocked kitchen pantries
• Community-based volunteering opportunities

About the company

Bluevine is a banking platform for small businesses that provides banking, payments, billing, and access to capital. Since 2013, more than 1 million small business owners have trusted them.