Marketing Lead

The role

The Marketing Lead will drive the planning and execution of marketing programs. This role involves translating growth priorities into market stories, coordinated campaigns, and sales enablement across services and partner channels.

What you will do

• Develop and execute an annual and quarterly marketing plan.
• Build and maintain a clear messaging architecture.
• Translate business priorities into an integrated marketing calendar.
• Lead integrated campaigns across web, email, social media, events, and more.
• Partner with Client Development and solution leaders for demand-generation.
• Own campaign planning from initial brief through launch and follow-up.
• Guide the development of blogs, case studies, white papers, and other content.
• Create a repeatable customer-proof program.
• Maintain brand voice and visual standards across all channels.
• Manage partner marketing activity and joint campaigns.

Required qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• Three to five years of progressive B2B marketing experience.
• Experience leading people, vendors, agencies, or complex cross-functional work.
• Experience in a technology, consulting, professional services, data, AI, cloud, or similarly complex B2B environment.
• Ability to connect marketing strategy and execution to demand generation, sales enablement, and business outcomes.
• Strong writing, editing, messaging, and storytelling skills.
• Experience planning and executing across content, email, social media, web, events, webinars, partner marketing, paid media, and account-based programs.
• Experience improving website messaging, content architecture, conversion paths, and SEO.
• Ability to build customer-proof and thought-leadership programs.
• Strong project and program management skills.
• Experience managing budgets, vendors, freelancers, agencies, tools, and campaign resources.
• Strong analytical judgment.

Nice to have

• Experience with enterprise CRM, marketing automation, lead-management, and campaign-attribution platforms.
• Experience with WordPress or another content management system, web analytics, SEO tools, and paid digital advertising platforms.
• Familiarity with LinkedIn campaign strategy, account-based marketing, and B2B event or webinar programs.
• Experience supporting partner-led or co-marketing motions within a technology ecosystem.
• Familiarity with design and content-production tools such as Canva or Adobe Creative Suite.
• Experience marketing data, analytics, AI, cloud, Databricks, or productized technology solutions.
• Experience using AI-enabled tools to improve research, content development, personalization, campaign operations, reporting, or team productivity.

Benefits

• Medical, dental, and vision coverage
• Flexible Spending Account (FSA)
• 401(k) retirement plan
• Competitive paid time off
• Parental leave
• Professional growth and development opportunities

About the company

Blueprint is a technology solutions firm headquartered in Bellevue, Washington. They help organizations turn complex challenges into meaningful outcomes by connecting strategy and execution across AI, cloud, data, product development, and emerging technology.