Senior Media Buyer

The role

The Senior Media Buyer will develop media strategies and manage media buys across traditional, digital, and social channels. This role involves campaign execution, optimization, and maintaining relationships with clients and vendors.

What you will do

• Assist in media strategy development and overall direction
• Provide rationales, POVs, and strategic recommendations
• Analyze research data, media/marketing insights, and strategic campaign analysis
• Train media coordinators
• Develop and manage media buys across TV/Cable, Radio, Print, Outdoor, Digital, and Social
• Collaborate with digital and social teams on targeting, messaging, and measurement
• Lead media projects with limited day-to-day supervision
• Manage implementation, optimization, and performance of campaign activities
• Monitor media for pacing, delivery, placement, and flight date discrepancies
• Prepare insertion orders and place advertising with media vendors

Required qualifications

• 5+ years media-related/agency experience
• Based in the Kansas City area
• Strong written and verbal communication skills
• AI fluency
• Experience buying through Strata
• Experience building great relationships with clients, vendors, and reps
• Strong negotiation skills and successful track record in the media buying space
• Strength in establishing trust and credibility with clients and vendors
• Ability to deliver client-facing presentations
• Ability to travel as needed

About the company

BPD is a strategic growth partner for health brands. As part of MJH Life Sciences, they help organizations grow by connecting market position, team engagement, physician referrals, patient demand, payer relations and community impact.