Senior Director, GTM Product Marketing

The role

You will lead a small team of GTM PMMs to turn product messaging into field narratives. You will act as the connective tissue between Product Marketing and the GTM organization to ensure products are sellable across Sales, Customer Success, and Partnerships.

What you will do

• Shape core messaging and positioning into a coherent field narrative by persona, segment, and stage of the funnel
• Own the system of plays, narratives, assets, and channels to ensure product legibility to the GTM org
• Own GTM for technology and services delivery partners through strategic launches and joint motions
• Own the GTM narrative for in-house services including support, onboarding, and education
• Lead and develop a team of GTM PMMs
• Partner with field leadership in Sales, Solutions Consultants, and CS to translate product value into sales language
• Translate complex technology into buyer-ready language
• Use AI as a force multiplier
• Prioritize narratives, launches, and plays that move the business needle
• Spend time with customers to bring learnings back to messaging and roadmap

Required qualifications

• 10+ years of experience in Product Marketing, GTM/field marketing, or a closely related GTM function
• Experience leading and developing people
• Track record of building field-facing narratives and enablement that influenced pipeline, deal velocity, or win rates
• Deep experience in B2B SaaS
• Proven ability to translate complex technology into buyer-ready language
• Experience building joint go-to-market motions with technology or services delivery partners
• Demonstrated ability to operate across functions and bring order to ambiguity
• Strong messaging chops
• Exceptional writer and presenter

Nice to have

• Deep experience in martech
• Strong command of the competitive and AI landscape

Benefits

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services including fertility benefits and equal paid parental leave
• Professional development via formal career pathing, learning platforms, and a yearly learning stipend
• Curated in-office employee experience
• Annual company-wide Volunteer Week and donation matching
• Employee Resource Groups

Before you apply

• Recruitment process may use AI-assisted tools to analyze experience, skills, and qualifications
• Candidates in NYC may request an alternative selection process or reasonable accommodation to opt out of AI-assisted review

About the company

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. The company helps brands deliver great customer experiences through cross-channel messaging, journey orchestration, and AI-powered optimization.