Senior Director, GTM Product Marketing

The role

This player-coach role leads a small team of GTM PMMs to turn product messaging into field narratives. You will ensure product information is visible and sellable across Sales, Sales Engineering, Customer Success, and Partnerships.

What you will do

• Shape core messaging and positioning into a coherent field narrative by persona, segment, and stage of the funnel
• Own the system of plays, narratives, assets, and channels to ensure product legibility to the GTM org
• Own GTM with technology and services delivery partners through strategic launches and joint motions
• Own the GTM narrative for in-house services including support, onboarding, and education
• Lead and develop a team of GTM PMMs
• Partner with field leadership in Sales, Solutions Consultants, and CS to translate product value into sales language
• Translate complex technology into buyer-ready language
• Use AI as a force multiplier
• Prioritize narratives, launches, and plays that move the business needle
• Bring customer learnings back into messaging, playbooks, and roadmap conversations

Required qualifications

• 10+ years of experience in Product Marketing, GTM/field marketing, or a closely related GTM function
• Experience leading and developing people
• Track record of building field-facing narratives and enablement that influenced pipeline, deal velocity, or win rates
• Deep experience in B2B SaaS
• Proven ability to translate complex technology into buyer-ready language
• Experience building joint go-to-market motions with technology or services delivery partners
• Demonstrated ability to operate across functions and bring order to ambiguity
• Strong messaging chops
• Exceptional writer and presenter

Nice to have

• Deep experience in martech
• Strong command of the competitive and AI landscape

Benefits

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services including fertility benefits and equal paid parental leave
• Professional development with formal career pathing, learning platforms, and a yearly learning stipend
• Curated in-office employee experience
• Annual company-wide Volunteer Week and donation matching
• Employee Resource Groups

Before you apply

• Braze uses AI-assisted tools to analyze experience, skills, and qualifications for screening and prioritizing
• Candidates in New York City have the right to request an alternative selection process or reasonable accommodation to opt out of AI-assisted review

About the company

Braze is a customer engagement platform that helps brands build relationships through cross-channel messaging, journey orchestration, and AI-powered optimization. The company is growing fast and expanding globally.