Lead, Product Marketing — Decisioning Studio

The role

You will own the Decisioning Studio product marketing, including positioning, messaging, and launch strategy. You will partner with Product Management and Engineering to influence the roadmap and build the overarching Data and AI portfolio narrative.

What you will do

• Own Decisioning Studio product marketing including positioning, messaging, launch strategy, and competitive strategy.
• Provide technical audience credibility for data engineers, architects, and platform owners.
• Develop competitive strategy for decisioning and AI-driven personalization.
• Partner with PMMs to build the Data and AI portfolio narrative.
• Influence the product roadmap by bringing market and customer insight to Product Management and Engineering.
• Translate complex technology like large language models and agentic systems into clear language.
• Execute product launches and build sustained motion for adoption and expansion.
• Build and execute marketing plans in partnership with demand, brand, and communication teams.
• Provide input on pricing and packaging.
• Enable the field including Sales, Solutions Consulting, and CS with narratives and assets.

Required qualifications

• 8+ years of Product Marketing experience.
• Strong background in technical and AI products.
• Fluency in the enterprise AI landscape including large language models, agentic AI, and AI infrastructure.
• Proven track record of developing product positioning and messaging for technical audiences.
• Experience partnering with Product Management and Engineering to shape roadmap strategy.
• Strong written and verbal communication skills.
• Data-driven mindset with ability to measure impact on pipeline and win rates.
• Ability to operate across functions without direct authority.
• Degree in mathematics, computer science, statistics, data science, engineering, physics, or a related quantitative or technical field, or equivalent demonstrated technical depth.

Nice to have

• Experience in AI products, cloud data platforms, business intelligence, or analytics software.
• Experience in the martech or customer engagement space.
• Experience with pricing and packaging, particularly for AI or consumption-based products.
• Experience building field enablement.
• Experience working with industry analysts on technical product categories.
• Experience with decisioning, recommendation systems, personalization engines, or experimentation platforms.

Benefits

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services including fertility benefits and equal paid parental leave
• Professional development with formal career pathing, learning platforms, and a yearly learning stipend
• Curated in-office employee experience
• Annual company-wide Volunteer Week and donation matching
• Employee Resource Groups

Before you apply

• Braze uses AI-assisted tools to analyze experience, skills, and qualifications for screening and prioritizing candidates.
• Candidates in New York City have the right to request an alternative selection process or reasonable accommodation to opt out of AI-assisted review.

About the company

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. The company is headquartered in New York with global offices.