Sales Director, Retail & Consumer Goods

The role

This is a SaaS enterprise sales leadership role managing a team of Enterprise Account Executives in the DACH market. You will lead the strategic expansion of Braze in Central Europe, specifically within the Retail and CPG verticals.

What you will do

• Lead and mentor a distributed team of 6+ Account Executives across the DACH market
• Lead the strategic expansion of Braze in Central Europe for Retail and CPG verticals
• Act as the face and voice of Braze for the Retail and CPG sector in the region
• Enforce disciplined deal execution, sales forecasting, and pipeline management
• Collaborate with System Integrators, Technology Partners, and Digital Agencies
• Drive full-lifecycle customer engagement from prospecting to expansion
• Participate in complex, C-level customer meetings and negotiations
• Foster alignment with internal teams including Marketing, Customer Success, and Legal

Required qualifications

• 5+ years of experience leading enterprise sales teams in the DACH market
• Experience managing teams of 6+ people across Strategic, Enterprise, and Commercial accounts
• Proven track record selling complex enterprise solutions into the Retail and CPG sectors
• Intricate understanding of Retail and CPG verticals
• Deep understanding of the MarTech partner landscape for Retail and CPG
• Experience leading distributed sales teams across multiple strategic DACH locations
• Native German
• Fluent English
• Deep understanding of SaaS sales cycles, Customer Data Platforms (CDPs), omnichannel marketing, and modern customer engagement stacks

Nice to have

• Direct industry background
• Existing executive relationships within DACH Retail/CPG
• French language skills

Benefits

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services including fertility benefits and equal paid parental leave
• Professional development with formal career pathing, learning platforms, and a yearly learning stipend
• Curated in-office employee experience
• Annual company-wide Volunteer Week and donation matching
• Employee Resource Groups

Before you apply

• Braze uses AI-assisted tools to analyze experience, skills, and qualifications for screening and prioritizing candidates
• Candidates may opt out of AI-assisted review via the application form

About the company

Braze is a customer engagement platform that helps brands deliver customer experiences through composable intelligence and BrazeAI. The company is headquartered in New York with global offices.