Director, Lifecycle Marketing

The role

You will lead the evolution of the lifecycle marketing function by building a high-performing team and defining strategies for prospect and customer audiences. You will drive engagement, product adoption, and retention through personalized experiences and data-driven programs.

What you will do

• Define and lead the lifecycle marketing strategy across prospect and customer audiences
• Build, lead, and develop a high-performing Lifecycle Marketing team
• Own and optimize lifecycle programs for nurturing, onboarding, activation, and expansion
• Develop and scale product adoption strategies for Braze products and AI capabilities
• Partner with Product, Product Marketing, Customer Success, and Revenue teams
• Lead development of audience strategies, segmentation frameworks, and personalized journeys
• Establish a lifecycle measurement framework to connect performance to business outcomes
• Build a culture of experimentation and continuous optimization
• Serve as a strategic leader for Braze-at-Braze initiatives
• Champion the adoption of AI and emerging technologies within Lifecycle Marketing

Required qualifications

• 8+ years of experience in Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing, or related fields
• Experience building and leading high-performing teams
• Experience developing lifecycle strategies and programs that drive measurable business outcomes in B2B SaaS
• Strong understanding of SaaS customer journeys including onboarding, activation, and retention
• Experience developing product adoption and engagement programs in partnership with Product, Product Marketing, and Customer Success teams
• Deep expertise in audience segmentation, personalization, journey orchestration, experimentation, and lifecycle analytics
• Experience with customer engagement and marketing automation platforms, including Braze, Marketo, or similar technologies
• Ability to establish measurement frameworks and define meaningful KPIs
• Strong executive communication skills

Nice to have

• Familiarity with AI-powered products and evolving SaaS product portfolios
• Practical experience leveraging AI-powered marketing tools and automation

Benefits

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services including fertility benefits and equal paid parental leave
• Professional development with formal career pathing, learning platforms, and a yearly learning stipend
• Curated in-office employee experience
• Annual company-wide Volunteer Week and donation matching
• Employee Resource Groups

Before you apply

• Braze uses AI-assisted tools to analyze experience, skills, and qualifications for screening and prioritizing candidates
• Candidates in New York City have the right to request an alternative selection process or reasonable accommodation to opt out of AI-assisted review

About the company

Braze is a customer engagement platform that helps brands deliver personalized experiences at scale. The company is headquartered in New York with global offices.