Industry Marketing, Financial Services Lead

The role

You will lead the development and execution of a comprehensive marketing strategy for the Financial Services industry. You will create industry narratives, go-to-market plays, and assets to drive platform adoption. You will also collaborate with sales, product, and partnership teams to build the Financial Services business.

What you will do

• Lead the development and execution of a comprehensive marketing strategy tailored to the Financial Services industry.
• Collaborate with revenue and product teams to align products and value proposition with industry objectives.
• Develop a go-to-market strategy targeting key Financial Services audiences.
• Build a roadmap of 1:many and 1:few assets including sub-industry POVs, GTM plays, pitch narratives, and demo stories.
• Develop and evolve Braze’s financial services narrative and sub-industry narratives.
• Pair product launches with financial services insights and use cases.
• Write data-backed thought leadership with media and research partners.
• Represent Braze on stage at Financial Services specific events and in publications.
• Bring field and customer insight back to Product, PMM, Sales and leadership.
• Partner with Customer Success, Sales and Customer Marketing to develop financial services customer evidence.

Required qualifications

• BA/BS degree required
• 7+ years in B2B marketing, product marketing, financial services marketing, consulting or a strategy role, with significant time focused on Financial Services.
• A track record of building industry or go-to-market strategies that drove pipeline and revenue.
• Strong executive presence.
• Experience working with cross-functional teams and managing relationships with key stakeholders.
• Practical experience leveraging AI-powered marketing tools and automation.

Nice to have

• MBA or relevant advanced degree
• Experience speaking at industry events
• Experience with customer engagement, martech or data platforms (CEPs, CDPs, commerce platforms, data clouds)

Benefits

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups

Before you apply

• Braze uses AI-assisted tools at certain stages of the recruitment process to analyze experience, skills and qualifications.
• Candidates in New York City have the right to request an alternative selection process or a reasonable accommodation to opt out of AI-assisted review.

About the company

Braze is a customer engagement platform that helps brands deliver customer experiences through composable intelligence and BrazeAI. The company is a recognized leader in marketing technology with global offices.