Industry Marketing Lead, Retail & eCommerce

The role

The Industry Marketing Lead for Retail & Consumer Goods will develop and execute marketing strategies for the retail industry. You will own the retail narrative, lead product launches, and create scalable assets for sales teams. You will act as a strategic partner to sales, product, and leadership to grow the retail business.

What you will do

• Lead the development and execution of a comprehensive marketing strategy for Retail & Consumer Goods.
• Collaborate with revenue and product teams to align products with industry objectives.
• Develop a go-to-market strategy targeting key Retail & Consumer Goods audiences.
• Define retail market segmentation and prioritize segments using win/loss and field insight.
• Develop and evolve the retail and consumer goods narrative.
• Position Braze with C-suite leaders including CMOs and digital leaders.
• Lead retail product and package launches with positioning and messaging.
• Partner with Competitive to build retail competitive takeaway plays.
• Act as a voice for Braze with customers and at retail industry moments.
• Build a roadmap of scalable assets like pitch narratives and demo stories for sellers.

Required qualifications

• 10+ years in marketing, product marketing, or strategy roles with focus on retail and consumer goods.
• Track record of building industry or go-to-market strategies that drove pipeline and revenue.
• Practical experience using AI-powered marketing tools and automation.
• BA/BS degree required.

Nice to have

• Experience with marketing technology such as customer engagement platforms, customer data platforms, commerce platforms or data clouds.
• Strong executive presence; experience speaking at industry events.
• MBA

Benefits

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services including fertility benefits and equal paid parental leave
• Professional development with formal career pathing, learning platforms, and a yearly learning stipend
• Curated in-office employee experience
• Opportunities to give back including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups

Before you apply

• Braze uses AI-assisted tools to analyze experience, skills and qualifications for screening and prioritizing candidates.
• Candidates in New York City have the right to request an alternative selection process or reasonable accommodation to opt out of AI-assisted review.

About the company

Braze is a customer engagement platform that helps brands deliver customer experiences through composable intelligence and BrazeAI. The company is a leader in marketing technology and has been recognized as a top workplace by various publications.