Industry Marketing Lead, Retail & eCommerce

The role

You will lead the marketing strategy, narrative, and positioning for the Retail and Consumer Goods industry. You will act as a strategic partner to sales and product teams to drive platform adoption and build scalable marketing assets.

What you will do

• Lead the development and execution of a comprehensive marketing strategy for Retail & Consumer Goods.
• Collaborate with revenue and product teams to align products with industry objectives.
• Develop a go-to-market strategy targeting key Retail & Consumer Goods audiences.
• Define retail market segmentation and prioritize segments.
• Develop and evolve the retail and consumer goods narrative.
• Position Braze with C-suite leaders including CMOs and digital leaders.
• Lead retail product and package launches.
• Partner with Competitive to build retail competitive takeaway plays.
• Act as a voice for Braze with customers and at retail industry moments.
• Build a roadmap of scalable assets for sellers.

Required qualifications

• 10+ years in marketing, product marketing, or strategy roles, with significant time focused on retail and consumer goods.
• Track record of building industry or go-to-market strategies that drove pipeline and revenue.
• Practical experience using AI-powered marketing tools and automation.
• BA/BS degree required.

Nice to have

• Experience with marketing technology, such as customer engagement platforms, customer data platforms, commerce platforms or data clouds.
• Strong executive presence; experience speaking at industry events.
• MBA

Benefits

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups

Before you apply

• Braze uses AI-assisted tools at certain stages of the recruitment process to analyze experience, skills and qualifications.
• Candidates in New York City have the right to request an alternative selection process or reasonable accommodation to opt out of AI-assisted review.

About the company

Braze is a customer engagement platform that helps brands deliver customer experiences through composable intelligence and BrazeAI. The company is a leader in marketing technology and has been recognized as a top workplace by various publications.